Jay Jays is the Little Loser

January 12th 2008 by Megan Bayliss in Child Safety & Protection

Article by Megan Bayliss“You’re nothing but a little loser. Get out of my face. You are just a little Miss bitch! Go earn some money by lying on your back!”

Article by Megan Bayliss, Director of Imaginif Pty Ltd.

Is this child abuse if a parent screams this at a child? Is this assault if another person screams this at a child? Is it suggestive of forcing a child into prostitution or even opportunistic prostitution?

Is it a sign of low self esteem and a potential self fulfilling prophecy if our teens wear a T.Shirt that says, Miss Bitch? What if our sons wore a T.Shirt that said Mr Well Hung? If we think that is funny and encourage our boys to wear it then we are socialising our boys to be users of sex as a power tool.

There is a direct correlation between power and sex to sexual abuse and rape. Why not just set your son up as a pimp immediately. Jay Jays even has a T.Shirt to help further in your marketing - Mr Pimp.

There is also a correlation between alcohol and sexual assault too. How irresponsible of a major Australian young people’s retailer, in an era of unacceptable sexual assault, teen suicides and burgeoning adolescent mental health problems, to market messages that dumb our kids down and encourage illegal and abusive behaviour! This is a display of social corporate vandalism directly onto the bodies of our children. Further, it is corporate pedophilia.

Thumbs down to Australian clothing retailer Jay Jays. Their new Little Losers line encourages negative labeling, addictive and risk taking behaviour and trends up bad and illegal behaviour. Jay Jays is a loser, and not a little one either. I hope they lose substantial customer loyalty over the outrageous and predatory slogans on their seasonal clothing line. They’ve lost my support - for ever.

To register a complaint with Jay Jays, contact their head office: 658 Church Street, Richmond, Victoria, (03) 9420 0200. Leave a message here as well. You can bet that Jay Jays Google alerts are working overtime at the moment. Citizen journalism and consumer comment on blogs has enormous demand power. The correlation between supply and demand can only occur if demand for the T.Shirts is there (or not). Do you demand one of these T.Shirts for your teen or do you demand the removal of these harmful and derogatory slogans?

Other blogs and news covering
Jay Jays as a Little Loser:Kaboose

National retailer selling lewd t-shirts to kids

Readers’ Comments: Row over lewd clothes for kids

Other clothing pimps that Imaginif has reacted against:

Reuters Knife Dolce & Gabbana, and

Corporate Pedophilia.

Stumble it!




43 Responses to “Jay Jays is the Little Loser”

  1. louise Says:

    I think we need to speak up loud and clear that this is unacceptable. It’s abuse and it’s not even subtle abuse.

    It takes years and years to help kids change the abusive message they have heard, their core beliefs if you like. Why anyone would put a child in this stuff is beyond me. Might as well just set up a kiddycam and get straight to where it’s going to end up… with kids being abused in one way or another.

    Companies put advertising on clothing because it works. We know it works. Otherwise they wouldn’t do it. Seeing a message day after day is persuasive, most people don’t even realize they are being persuaded, these kids won’t either.

    I have decided that I will not be shopping at jay jays ever again. Obviously child safety is not an issue that is important to them so lets hit them where it is important. The hip pocket.
    anyone care to join me?

  2. Deborah Robinson Says:

    I agree with Louise, we should boycott Jay Jays. I know I’ll never look at the Jay Jays retail brand the same way again.

    I also wrote about this issue on my blog Australian Women Online and this morning I received a comment from a 17 year old girl stating “it’s just a bit of harmless fun”. I’m sure she’ll feel differently sooner or later.

    As the mother of two teenage boys I wouldn’t buy tees with these slogan on them, but unfortunately not all parents think like us.

  3. Rachael Says:

    The one I find the most offensive of all is the Mr Pimp t-shirt.

    Firstly, how sick is it to fuel the idea in a ten year old boy’s head that it is acceptable social behaviour to make a living off prostitutes? How foul. And what does the message say to girls?

    Secondly, why is Mr Pimp depicted wearing an afro hair style and having a dark face? Is that all black men are good for - exploiting women? What are Polynesian-Australian and African-Australian school-boys meant to take from that message?

    As a primary school teacher the young Polynesian boys I have taught often have exciting career dreams of playing Cricket or Rugby for Australia, becoming fire fighters, racing car drivers etc. but obviously Jay Jays thinks these young Australian boys’ place is in the gutter.

    For Shame.

  4. Megan Bayliss Says:

    Women thanks for your support on this topic. Discussion like this and boycotting Jay Jays is exactly the way to make a statement in relation to our horror at these anti child protection messages.

    Louise your point re persuasive messages in advertising is so relevant - imaginif we surrounded our kids with positive messages about themselves and treating ALL people with respect.
    Deborah your post was fantastic. I linked to it and was heartened that there was another Aussie woman who felt strongly about the issue. I wanted to hit the keyboard yesterday but I had an extremely busy day dealing with rapes and sexual assaults. All the time my blood was boiling over an Australian public who appeared almost complacent over the popular fashion statements that reduce our kids to dysfunction.

    Rachael, the Mr Pimp got me too. I was furious that a message like that one - exploitative of teenage girls and boys to the max - had passed any sort of quality control, fashion theme or ethics group. Perhaps Jay Jays has none of them. Good point you make in relation to an already minority group of males too. We need to raise the image of young black males - not assist in linking it to criminal behaviour.

    I am now curious to find out where the clothes are all made. If they are sewn by exploited labour, I will be raising even further furore.
    Boycott Jay Jays AND have a voice in stating why, if you are at all concerned by any of the slogans.

  5. mark malhi Says:

    i work at jayjays, and i got to say that, if you dont want your kids wearing it, dont buy the product for them. The only way to succeed at anything these days is to be different and orinigal. It product might be a little cheeky or rude, BUT that is all, none of the shirts say to become something your not. There fine, i’ve sold plenty to all ages of customers with and without there parents. At the end of the day, the shirts are funny and a bit of fun, when some one gets hurt! complain then. because i grantee they wont, not over prints on shirts, we’ve had alot more rude things printed on our shirts over the years and never has someone complained..

  6. matt malhi Says:

    oh by the way, did anyone catch that comedy show on last nite, i think its called today tonite or current affair. it was such a laugh

  7. Keran Says:

    Thankyou Megan for highlighting Jay Jays marketing ploy to “sell shirts” whilst exploiting some very very poor messages. I am totally stunned that a company who has such a large customer base in sales to our younger people would stoop SO LOW to make a dollar!!

    Surely we all have a role to play in promoting decency and good conduct in our very lucky country? I am disgusted and will boycot the store until I am sure such inappropriate and distasteful shirts are removed from sale.

  8. Lightening Says:

    The fashion industry as a whole is making me pull my hair out as a parent. Take the sexualising of young girls as an example. It feels like we’re swimming against the tide here.

    Those t-shirts just make me want to cry. It’s just not funny!!!!!!!!!!!!!

  9. Lightening Says:

    I don’t usually get controversial on my blog and I don’t usually give advertising to companies I don’t agree with but I couldn’t help but wade in on this one. As a parent it frightens the heck out of me to think that anyone in our society could put this down to “harmless fun”. So I’ve added my voice to the foray and linked back here in my post. Thanks for alerting me to it Megan - I hadn’t heard about the t-shirts until tonight.

  10. Babyamore (Trish) Says:

    I heard something on the news about them - disgusting I won’t let my teen buy from there again. I will put a link up too. Funny is a cute slogan not ones encouraging drunk,wasted and argo etc…kids.

  11. Deborah Robinson Says:

    I don’t find anything funny about these tees for teens. As a 17 year old girl said on my blog in relation to this issue, clothing manufacturers are marketing skimpy outfits to kids as young as 3 and that’s just wrong. We have to draw the line somewhere and raise an objection whenever companies like Jay Jays try to pull our kids into an adult world they are not ready for.

    Although a lot of the teenagers who wear these t-shirts think it’s just a bit of harmless fun, I can only imagine what some males are thinking when they see a teenage girl wearing a t-shirt with the slogan “Miss Floozy” printed on it. Like it or not, people do make judgements about other people based on what they are wearing. It’s not right, but it happens.

  12. Kristal Says:

    I’m that 17-year-old that Ms. Robinson mentioned and she was kind enough to direct me here as well.
    She’s quite right in saying that we need to draw the line somewhere, but I don’t think that these shirts are as big a problem as most parents seem to think. I think that everyone has the right to decide whether or not their child should be allowed to wear them, but boycotting the store will do nothing in the long run. Because let’s face it - if teenagers want to buy the shirts, they’ll find a way. We’re frustrating like that.
    Should we then also boycott other similar stores? There are, for example, other stores that sell clothes to teen girls that expose great amounts of flesh - specifically, high thighs, bellies and often low down on the chest. Every shop that markets teen females has them, but it’s not being suggested that we boycott them. Technically, aren’t they doing the same thing as the t-shirts apparently are?
    I have been discussing this issue with Ms. Robinson on her website, and while I agree that the shirts should not be marketed at 12-13 or even 14-year-olds, removing them from the market won’t stop anything. The damage, with all the publicity and the arrogance and provacative natures of teenagers, has been done.

  13. Tracey Says:

    I can see where your concerns are coming from, and I certainly agree that these shirts are inappropriate. My view is, as with anything else, if you don’t like it, don’t buy it. I prefer to live somewhere where people can choose to buy and wear these shirts over living somewhere that choice isn’t present. As parents, we guide our children and hopefully instil values into them. Getting hysterical about it won’t help. I actually work in child protection, and I can assure you, there are MUCH bigger worries out there. Please, try and keep this in perspective.

  14. Deborah Robinson Says:

    I agree Tracy there are much bigger issues. But the rise of raunch culture among teenagers and some pre-teens is a legitimate concern of many parents.

    It’s not just about a bunch of tees for teens. There is a much larger issue here. Messages about binge-drinking, risky sexual behaviours and aggression are being reinforced by clothing manufacturers, advertisers and marketing departments. A bunch of t-shirt slogans on their own will not alter the behaviour of teenagers, but we have to start somewhere. A few years ago this kind of thing would have slipped by un-noticed. But parents and concerned citizens have had enough of raunch culture and the sex sells mantra of advertisers.

    Anyway, I’ll get off my soap box now, LOL.

  15. Bettina Says:

    As a parent I want to encourage my children to value and respect themselves and others. This is so not funny. This is so over the line. This is so freakin sad. *shakes head*

  16. ShadowKnight Says:

    However, there is a fine line between funny and crass clothing for minors. In this case the fashion industry, and more specifically Jay Jays, has breached that line.

    I do not have any children, but I would be disgusted if either of my nieces (or their other sisters) were dressed in any of this product line I would be outraged. These garments are the kind I often get in my email and some are clever, most are like these and disgusting. To now find these garments for sale in a major Australian chain is abhorrent.

    That said it is not surprising that Jay Jays are the culprits given their target audience are immature girls still in high school that have a poor sense of social conscience. This demographic would no doubt find these garments funny and would happily purchase the tasteless clothing items for their younger relatives. Sad but true in this modern society.

    A boycott of Jay Jays by their mature clientelle should be staged to show our disapproval of their poor decision to market these crass garments.

  17. Megan Bayliss Says:

    Thanks everybody for your comments - especially the two Jay Jay staffers Matt and Mark (yes, I noticed the name change) and the articulate young Kristal (Great discussion between Kristal and Deborah over at Australian Women Online). I sure hope Jay Jays hasn’t got their young staff and young people in general putting out the fires though!

    The issue of sexualised clothing with tiny children is not a new issue for me: see Corporate Pedophilia and Revealing Children’s Fashion. I have long been interested in the link between sales and getting screwed by the fashion industry. Sex sells and sex is funny. It is not funny when a recent Australian research survey (1000 random samples) revealed that almost one in two Australian women were sexually assaulted as children. Appalling.

    Tracey makes the point that there are more serious child protection issues out there as well - I know Tracey, I am a child protection worker as well (consultancy, no longer statutory). I work preventative though and at the grass roots. Statutory child protection is the pointy end of the stick - after the harm has occurred. It is because of my background in child protection and my professional framework of CP Principles that I am so concerned about the messages on the Tees. If Jay Jays staff was to greet a YP with the line of hello Mr Pimp/Miss Bitch, there would be a furor. If a parent, in a Jay Jays store, was to verbally and emotionally abuse their child by calling them a bitch or floozy then the Jay Jays staffer may well report to the state CP agency. It is abuse. To sell abuse on a Tee Shirt is not just about free will and choice - it is about lowering standards of CP and further damaging a fragile teen culture of risk taking behaviours.

    Boycotting gives a message that there is a group that will not tolerate the exploitation of children. Of course some people will still buy the product and of course some young people will find the slogans cute and funny. I suggest that no fun or blame be pointed at those people at all. A non violent social action of a boycott action shows the strength of the parent consumer - not the young consumer with disposable income and life frameworks that are still forming. Let’s not even start on that because that may well be another form of exploitation.

    Martin Luther King encouraged black people to boycott riding the buses because a black woman had been thrown off to make way for a white man (the buses were segregated). The non violent boycott bought the bus company to their knees and legislation was enacted to allow black people the right to take the bus and sit wherever they wanted.

    I do not want to bring Jay Jays to their knees. I merely want to see the line removed and some corporate social responsibility toward young people and the high rates of harm that befall them.

    To Kristal and Matt - I am glad that you are empowered enough to have a voice and an opinion. Thank you for that. Stay safe though and know that wearing slogans like the Little Losers one makes you a target for the predators that will take advantage if given half an opportunity.

    To everyone else - great discussion……boycott peacefully though - do not go into a Jay Jays store and do not buy any of the Little Losers brand..

  18. PJM Says:

    Excellent article. Boycott I will. Thank you.

  19. Megan Bayliss Says:

    Thanks P.
    I’ve started a forum thread: Call to boycott Jay Jays until Little Losers goes and invite anyone who has written about the Little Losers brand to add their blog to the list. I’ll be stumbling and using them as our parent/concerned citizen voice.

    If you are a new forum user, please register on the home page first: Safety Talk forum.

  20. cerebralmum Says:

    I’m adding my voice to the choir and I hope that it is heard. Jay Jays, you’ve just joined the list of companies, exploiting our children for a quick buck. In fact, I see a T-shirt up there which would suit you quite well. Would you use it as your logo? Not a chance? Then don’t sell it to our children, who are vulnerable in more ways than you are obviously aware of.

    And you’ll be hearing from me.

  21. Nancy Lee Gray Says:

    Megan,
    Is there a “teaching tool” here somewhere? Generally speaking only those people considered “losers” by their peers are wearing tee’s with slogans like that here (USA)… that’s kids and adults, both, and even very young kids who are getting them from parents. Those same people put thongs on little girls with “eye candy” and worse written on them. It does seem like making soap isn’t the only time scum raises to the top. Why doesn’t it work the other way? I think people who feel that “down” about themselves don’t know any positive ways to gain attention … so they follow the crowd at the lowest/cheapest levels. You’ld have to give yourself an X rating if I told you here some of what I see and hear around here. Girls favorite saying is “Pimp Me.” Maybe I should just warn you to be prepared? It’s too bad the “American” youth culture still spreads around the world so fast, isn’t it? Maybe one of these days something uplifting will begin here and spread as quickly? One can hope.
    Keep up the good work, Megan, and friends! I love your fighting spirit!
    A Child is Waiting.
    Take care…be aware,
    Nancy

  22. Lin Says:

    Wow Megan, this is an incredibly sad and shocking story. While I understand people wanting to make a buck in the so-called “fashion industry”, this is proof that it’s gone way too far. I guess for those who commented above that work for the company just see it as fashion, funny fashion to boot. I don’t find anything funny in this, and there’s no way I would ever allow my kids to wear such stuff.

  23. Elizabeth Says:

    I have a different opinion to most of your commenters so far.

    While I’m not impressed with this range of tees, I don’t feel that Jay Jays is guilty of exploiting children or promoting pedophilia. Suggestions to “just set up a kiddycam” are sensationalistic and unhelpful to an otherwise legitimate debate.

    I doubt very much that parents set out to buy these shirts for their teenagers, and I think most teenagers would die of embarrassment if they did. These shirts are being sold to teenagers who can buy their own clothes, and/or given to each other as birthday presents. It puts the argument in a completely different context when you look at it this way.

    A “pimp”, to a teenager, is a guy who is popular with girls. It certainly doesn’t refer to prostitution in any way, shape or form - and definitely doesn’t imply any transfer of money. It’s a word that boys use to describe a friend who has the interest of more than one girl, or who has had only a short break between girlfriends. Boys don’t usually call each other “hot” like girls do, so instead they refer to each others’ abilities to attract girls.

    I understand the wider implications of using the word “pimp”, but I don’t agree that its anywhere near as harmful as is claimed above. It’s just a word whose meaning has been reassigned, and essentially watered down.

    As for the ones that mention drinking…

    Remember that one guy who turned up to every teenage party wearing a loud Hawaiian print shirt? He always passed out early in the night and threw up on the host’s couch. He was not a hero. He was talked about all night, and the next day he was too hungover to hang out at the beach or movies with everyone else.

    While this person might be hailed as a bit of a “legend” at a surface level, nobody actually wants to be that guy. He’s a parody. If he wasn’t wearing a “Mr Drunk” shirt, he’d be decked out in Bundaberg Rum merchandise or similar, doing the same stuff. He has always existed.

    Perhaps by advertising his issue so clearly across his shirt, he’s even providing an opportunity for discussion. Young people won’t learn by being told what they shouldn’t do - history has taught us that - they learn best by seeing it with their own eyes. Wouldn’t it be great if your teenager decided that being “Mr Drunk” was actually a pretty dumb way to be? Wouldn’t it be better if it led to a discussion in which everybody agreed to never get that trashed?

    I have plenty more to say about this, but I think I’ve made my main points here. I just wanted to add my perspective to the debate, and maybe explain why the younger commenters (including the Jay Jays staff) might feel like some of these statements are overreactions. I still think that some of the points made in the original article are valid, but I am concerned that they have been lost to the sensationalist scaremongering of some of your commenters.

    Regardless, I think it’s great that this is being discussed. That’s the only way we’ll all reach an understanding of each other, and choose the best path foward.

  24. Babyamore (Trish) Says:

    I put my link post up.

  25. Meg Tayler Says:

    Little Loser Brand is just like any other brand that you would find at a shop like the Drunken Goat. It is not offensive, i think you all have your heads seriously too far up your ass! Its petheic. These shirts, will sell the best out of any of the other brands JAYJAYS have to offer. What about that brand “little ugly bitch” ?????????????????????????????? that never got canceled, and everything sold in numerous number of JAYJAYS stores.. teenages in this modern day society like humour and a joke. why cant you take one? What about the happy box brand? they have t-shirts with little miss ugly, little miss scary, little miss chubby?? what about shirts that have been sold in JAYJAYS for years like Gifted with a man with 3 legs??? and sexual jokes????????? all of you need to get a life. take a joke its not offensive unless it has your name on it or ur wearing the tshirt and running yourself down. your a bunch of old losers.

  26. James Says:

    ITS NOT OFFENSIVE, GET THE FUCK OVER IT.
    THERE ARE WORSE THINGS ON T.V.

  27. JadeP Says:

    Disgusting language James. No need for it on a site like this, feel free to have your say but like everyone else, have a bit of respect for others opinions. Yes, there are worse things on TV , however all shows are classified and shown at appropriate times. The objective of blogs like this one is to draw attention to the way society sexualises children form such a young age and to try and prevent it from happening.
    Whats wrong with shirts that display your current emotion eg: “Im Happy” “Im Sad” “Im Shocked” “Im Strong” They can still have the pretty pictures like the Jay Jay’s shirts and it might just get kids talking about their feelings. Anything would be better than the rot on the shelves at the moment.

  28. Deborah Robinson Says:

    Megan - Apparently, I’m being given all the credit for driving the boycott of Jay Jays:

    http://www.somebodythinkofthechildren.com/ouraged-parents-want-jay-jays-to-pull-lewd-t-shirts/

    Maybe you should set this guy straight, LOL.

  29. Robyn Says:

    THESE T-SHIRTS ARE COMPLETELY UN ACCEPTABLE. As the parent of three teen girls whom I love very much, I would HATE to see them represent themselves as MISS FLOOZY. I would like to believe that we are encouraging our kids to be better people and think higher of themselves then that….If we were to call our kids these names, we would be reported as child abusers…
    In response to Meg Taylors post…if I had my way …UGLY Little bitch shirts would be gone too, and so would all the rest of the offensive shirts on the market. I have a great sense of humor, but I don’t find this funny at all. Sometimes subtle humor is funnier. More then that, I want to raise my son as someone who respects girls…he isn’t going to and neither are any other young men when they see shirts like this…not to mention…I don’t think he should have to see this crap to began with. My opinion of course. I am entitled as you are. (By the way….as an OLD person) you might be surprised to find out my teens actually agree with me….

  30. Megan Bayliss Says:

    Thanks for the comments everyone, it is really interesting to read every one’s different opinion. Great insight and alternative ways to frame the slogans from Elizabeth. Your explanation of how Mr Pimp is used was educational to me.
    Meg and James - what can I say. You’ve prompted me to put a comment policy in place for language and so that I can remove those words that are considered in wider circles as swear words. But more importantly, perhaps a warning to your partners may be appropriate here - the best predictor of future behaviour is past behaviour - if you are abusive in a public setting to people you don’t know then how do you act behind closed doors when nobody can see you? But you are right James, there are worse things on TV. We are not watching TV presently though not is TV the issue at hand.
    Deb thanks for alerting me to the other blog. It is actually a good response (even though I don’t agree with it) and loans some balance to the “boycott” side.
    I have had several conversations with other parents AND teens and young adults over the slogans. There has only been one who said it didn’t really affect them, the rest were shocked (albeit curious in some situations) that such negative self statements would ever be worn by anybody and that the beloved Jay Jays would be so silly to sell them.
    I still ask parents and teens against the slogans to boycott Jay Jays until the line has been removed from sale and Jay Jays displays corporate social responsibility toward its target markets.

  31. kim Says:

    I like Elizabeth’s comment. I asked my teenage son what he thought about the tees and he reckoned they were stupid. His understanding of the term ‘pimp’ is the same as Elizabeth’s as well.. So I have learned something new ‘Again..’

    I have written a post about the Tees where I have asked how people would feel if their teens came home wearing these tees.. the responses should be interesting.. I linked to you megan..

    cheers kim

  32. marj aka thriver Says:

    Thank you, Megan for shining the light on this. I’m glad there’s a good conversation going about it here. All I can add is: This is just GROSS!

    And…don’t anybody fool yourselves that these messages aren’t powerful. Why do you think advertisers have been putting their logos on T-shirts for years?

  33. Miss Sniz Says:

    I stumbled on this from another blog. I live in the United States and so I had never even heard of Jay Jay’s and so won’t be involved in the boycott. It is really interesting to read about, though. I’m not writing about the debate, per se. I was just struck by how poorly-written some comments were. And all of the comments like that were of the opinion that there’s nothing wrong with the shirts. It’s hard to take someone seriously when they express themselves with dismal grammar or vulgar language and it actually damages their viewpoint.

  34. Patricia - Spiritual Journey Of A Lightworker Says:

    When we are exposed to something like these tee shirts, we become desensitized to see what is wrong with the messages that they display. I agree with you Megan. When my children were still at home and under my care, there were 2 TV programs that we did not watch because of how they portraid families—The Simpsons and Married With Children. My 29 year old daughter and I were talking about this today. She now has 4 children of her own and she finally understands why I didn’t allow those shows in my house.

  35. Jenni Says:

    I find it very offensive that I am being dictated to by politically correct people, I do not agree with the majority of the comments and am totally against Jay Jays pulling the line of clothing. The tshirts are bought by people, as in adults not just child/teens so why should we have our purchases stopped. If your child receives one of these items, you as the adult should tell them that you do not think it is appropriate and you do not want them to wear it, if they resist take it off them (who are the adults in these relationships). I am totally fed up with adults not taking responsibility for what their children do or wear, you see families on tv complaining about their children getting fat or not eating properly, well I am sorry who is it that buys the groceries, start acting like parents. Same goes for the clothing, if you do not want your child to look like a mini adult then do not buy the clothing, but do not stop us other adults from buying our choice of clothing.

  36. Deborah Robinson Says:

    Did you hear the news? We won! Jay Jays has finally buckled under public pressure and has scrapped plans to produce anymore alcohol-related messages and sexual innuendos on the Little Losers t-shirts. The national retailer has also pulled the tees from window displays in stores in Australia and New Zealand. Jay Jays has also made changes to their website and is no longer activity promoting the t-shirts with the slogans.

    Jay Jays responds to public pressure over lewd t-shirts for kids

  37. Megan Bayliss Says:

    Deb thanks for that - I’ve just left a message of congratulations on your site.

    To each and every one of you who left a response and wrote about this issue on your site - thank you. The varied opinions have made this educational and thought provoking for many people. I know that some have changed their minds and moved camps from anti to pro - perhaps that has also happened the other way as well.

    If there were prizes for responses left here, Elizabeth and Miss Sniz would win my vote. Elizabeth’s well argued point was balanced and educational without being condescending or passive aggressive. This does not mean that I agree with her opinion but her opinion was offered in the spirit of acceptance and debate. Miss Sniz’s simple response about structure was a gem for me and I hope that some of you can take her words as a gift. Just remember that communication (comments are written communication) is the key to social understanding and tolerance. To be heard you must first write in a way that can be accepted.

    Cheers everyone.

  38. Belinda Says:

    i dont have a problem with it.
    I have seen worse and more offensive tshirts (such as naked women and shirts for men that suggest they need ‘head’)
    Its just a bit of fun. Honestly, young children wont be wearing these shirts. WHO SHOPS FOR KIDS??? THEIR PARENTS!!!! So if theres a problem with it, the parents wont buy them therefore children wont be wearing them!!

    You didnt win anything at all. There will still be offensive tshirts made by other companys for many many many more years to come… and much to your discust, your grandkids will probably be wearing them. So stop being old fuddy duddies.

  39. emily Says:

    i don’t really see the big deal, jayjays is selling for older teenagers and young adults, not children.if you find them offensive then don’t shop there! go back to target. i think this is all a big joke.

  40. Joey Says:

    I just think its a funny thing u know and quite honestly the media did Jay Jays a favour, any publicity is good publicy. 3 fellas came into wrk with the shirt, i asked them if they bought it b4 or after the media bounced on them, they all said after as they new about them…so basically media helped them

    i would buy one, i think they are just a light hearted joke, they r not made for children anyway they are all in adult sizes, so its not made for them.

    MOVE with the times people, its a revolution of shirts, if dont like it don buy them
    and personally im a Mr Well hung…i wish hahaha

  41. Jojo Says:

    This clothing label is simply a result of what has already been addressed through everyday television programs and the music we listen to over our radio’s. It’s just the fact that this portrayal has lead to a new franchise… fashion!

    The clothing may seem tasteless and tacky but taste is within the eye of the beholder. Like the saying goes “If it’s too loud, you’re too old”.

  42. Billy Says:

    Honestly, who are you people to dictate what everyone else should wear? Sure, if you dont agree with you child wearing a shirt dont let him/her wear it, BUT SERIOUSLY did you have to “BOYCOTT” JayJays for prmoting sexually explicit slogans. I have three words for all you people who believe that you should be able to dictate everything you find inapporopriate, GET A LIFE!!!!!

    Who agrees?

  43. kate Says:

    i agree with you billy! it’s just a bit of harmless fun how is it hurting anyone seriously?? most people are over exaggerating . there are plenty of stores that have so called rude slogans on their tees but people get on with life and so should all you people if you dont like it dont but it dont go into the store just forget about it and dont worry you are NEVER going to stop people from wearing tees with rude slogans so stop trying you are wasting your time
    GET OVER IT!

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